Entertainment powerhouse pop artist Tera is more than just a performer

Merlion Events Production Inc. and Tyronne Escalante Artist Management have teamed up once again to produce another entertainment powerhouse artist in the name of ‘Tera.’

Tera, which means Earth in Latin, is ready to break new ground in the country’s entertainment industry with her latest single, ‘Higher Dosage.’ The self-composed alternative pop single deals with darker themes such as alcohol and illegal substances, and moreover, how people deal with their problems.

“Higher Dosage’ is a song I wrote in 2019. No matter what your age, gender, or nationality is, everyone has a struggle that they’re enduring. This song reflects that darkness,” Tera shares.

The triple threat (songwriter, singer, and dancer) is aware that her music is going to be very unique from what Philippine pop fans are used to, but she believes it is what makes her music necessary, saying “There are already a lot of songs about love, finding it and losing it. What I offer to the audience is a real, some would say deeper, take on emotions, life events, (and) humanity. My debut single is definitely different from what people are used to, but I think anyone could relate to it.

But Tera is definitely not settling for the shock factor. With her upcoming music video for the single, she had to undergo tons of preparations and meetings to make sure that her vision aligns with that of director Elena Viratam who Tera praises, was very “open-minded and kind with the whole process.”

With her dance preparations, choreographers Douglas Nierras, Chrisy Sawada and Froi Dabalus helped bring her song’s meaning to life through their artistic, meaningful choreography. She also underwent piano training in the Yupangco Music Academy, a voice masterclass with Monet Silvestre, and most recently in the Madz Studio coached by Alfred Samonte.

Produced by Merlion Events Production, Inc. and manged by Tyronne Escalante Artist Management (TEAM), Tera was officially launched as an artist on October 25, 2022 at the Seda Vertis North Hotel in Quezon City. During the launch, Tera also performed two other singles – “Facade” and “Sa Dilim.”

Watch highlights from the media conference at her launch below:

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