Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok

MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the …

Continue reading Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok

Fighting the Virus with Virality: TikTok #HandwashingMove dance challenge informs COVID-19 Prevention

MANILA, MARCH 5, 2020 --- Dance challenges on TikTok has proven once again that it has the power to go viral--- or fight a virus in this case. Users of the platform in Vietnam are spreading awareness on the prevention of COVID-19 with the hashtag challenges #handwashingmove and #ghencovychallenge. As of writing, the challenge already …

Continue reading Fighting the Virus with Virality: TikTok #HandwashingMove dance challenge informs COVID-19 Prevention