The Philippines is one of the most active social media communities worldwide, according to the Digital 2023 report. With 72.5% of the population on social media, Filipinos spend an average of 3 hours and 43 minutes on these channels to keep in touch with family and friends, read news stories, and find content. As social media continues to …
Category: Social Media
Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok
MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the …
Fighting the Virus with Virality: TikTok #HandwashingMove dance challenge informs COVID-19 Prevention
MANILA, MARCH 5, 2020 --- Dance challenges on TikTok has proven once again that it has the power to go viral--- or fight a virus in this case. Users of the platform in Vietnam are spreading awareness on the prevention of COVID-19 with the hashtag challenges #handwashingmove and #ghencovychallenge. As of writing, the challenge already …