FROM a family-owned business in Ozamis City, Mindanao, to a steadily growing Filipino success story, Purple Yam has another sweet reason to celebrate.

Purple Yam founder and CEO Oyos Mendoza recently received his very first FAMAS Prestige Leadership Excellence Award for Filipino Enterprise Development, recognizing his entrepreneurial leadership and contribution to the growth of Filipino enterprise.

For Oyos, the recognition is especially meaningful as Purple Yam continues to expand its presence across the country, bringing its proudly Pinoy dessert creations to more Filipino families.

What began as a humble family venture has blossomed into a growing brand known for its signature ube treats and innovative offerings, including its newest pistachio collection.

Adding star power to the Purple Yam family are celebrity endorsers Pokwang and digital sensation Jeo Ong of OngFam.

Meanwhile, comedian Pooh is making his mark beyond the entertainment industry as Purple Yam’s Head of Marketing — a refreshing new role that adds another feather to his cap.

Despite the recognition and the brand’s continuing success, Oyos remains grounded and grateful.

“This award is not just for me. It’s for my family, our hardworking Purple Yam team, and everyone who believed in us from the very beginning. We started with a simple dream in Ozamis, and seeing that dream grow is already a blessing. This recognition inspires us to work even harder and make more Filipinos proud,” shares Oyos.

And with more opportunities on the horizon, Purple Yam’s journey proves that a humble Filipino dream, nurtured with passion, perseverance, and family, can indeed grow into something extraordinary.

For Oyos and Purple Yam, success has never tasted sweeter.