MESA, a homegrown Filipino casual dining brand – under the umbrella of FeeDee Global Concepts, one of Manila’s leading multi-brand food and beverage groups run by father-and-son duo Rikki and Eric Thomas Dee – continues to awe its guests with innovative take on traditional flavors, elevating Filipino cuisine to captivate both local and international market.
In pursuit of the campaign “Road to 100,” MESA renews its tie with actor and brand ambassador Dingdong Dantes with the unveiling of a giant billboard atop MESA headquarters located at One Corporate Central in Mandaluyong City. The partnership remains confident in reaching 100 branches by 2025.
“Our aim to accelerate opening more MESA branches nationwide and even abroad is stronger with our continued tie with brand ambassador Dingdong Dantes. He shares the MESA brand values and embodies the character of a wholesome and modern Filipino Family man,” says Eric Thomas Dee, COO of FooDee Global Concepts.
The collaboration of the brand with Dingdong Dantes has institutionalized MESA as your go-to Filipino restaurant serving classic familiar flavors with a whole new twist. From Pomelo Salad, Laing 2 Ways, Crunchy Pork Sisig, Sinigang in Pineapple and Guava, Binagoongang Baboy ni Kaka to desserts like Crispy Leche Flan, Sapin Sapin 2 Ways, Guinumis and its bestselling Halo-Halo, diners have a wide range of mouthwatering selections to choose from.
MESA is evolving as a household name for Filipinos with its signature item, Crispchon – a crispy deep-fried piglet wrapped in malunggay crepe with cucumber, leeks, wansoy and served with four store-made sauces – also recognized as the “Best Crispchon in the World” by Taste Atlas.
“Currently, we have 70 MESA stores nationwide. Our goal to reach 100 stores, targets not only major malls but stand-alone stores in commercial areas and hotels all over the country and abroad,” says Dee. He also recognizes the contributions of good franchise partnerships as MESA champions Filipino cuisine in every part of the country serving high-quality dishes with genuine hospitality in a relaxed, modern ambiance while keeping in mind customer’s value for money.
Watch happenings from the media conference of #MESARoadTo100 with Dingdong Dantes below: