Filipino basketball player and celebrity Kobe Paras is the new face of international brand H&M. This was revealed on August 2, 2019 by Kobe himself via his social media accounts.
It may be an unexpected team-up, but with Kobe’s looks, height and talents, he definitely has what it takes to carry the brand’s international standards.
Check out some photos of his #KobeForHM and #HMStyleToPlay campaign:
The worlds of fashion and sport don’t often collide but leave it to H&M to take an unlikely pairing and turn it into something great. Following the success of their first ever local campaign last March featuring actress and singer Nadine Lustre, the brand announced their newest collaboration – this time with 21-year old rising basketball star, Kobe Paras. The collection will be available on August 8 in all H&M stores nationwide.
While his name may not be the first that comes to mind when you think “fashion,” Kobe’s eye for style and fresh take on today’s trends were key in bringing this campaign to life. He was involved every step of the way, from the selection of the garments down to the styling during the shoot!
Carefully curated for the young Filipino man, the collection takes inspiration from Kobe’s casual and laid-back off-court style. Hoodies in playful hues, basic and graphic tees, trousers, and printed socks are the key pieces you can expect to find in this collection. Prices start at P299.