LG amplifies positive influence of The Life’s Good campaign via social media challenge

LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.

DoubleVerify Study Reveals Disconnect Between Marketers’ Intent and Action in Media Quality Measurement in Asia Pacific

DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC. 

Hepmil Philippines Launches New Talent Programs to Bolster Creators’ Network Capabilities 

11 December 2023, Manila, Philippines — Hepmil Philippines, a technology-driven media company that runs the popular digital content platform PGAG, has launched groundbreaking programs aiming to strengthen the capabilities and skills of hundreds of talents and creators under its network. Hepmil Philippines is a regional arm of the Hepmil Media Group that manages digital content platforms such …

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How threat actors are weaponizing social media, from phishing to AI-powered deepfakes

The Philippines is one of the most active social media communities worldwide, according to the Digital 2023 report. With 72.5% of the population on social media, Filipinos spend an average of 3 hours and 43 minutes on these channels to keep in touch with family and friends, read news stories, and find content. As social media continues to …

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Lue Reine de Guzman: Emerging Social Media Personality

In celebration of Women Empowerment Month in the digital age, we’d like to feature someone who has been on our radar for quite sometime. Lue Reine De Guzman is a wife, a mother, a jeweler and an inspiration. And during the pandemic, she turned a dispiriting situation into an opportunity and became an emerging personality …

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Content Revolution disrupts Creative Economy & Pop Culture: How and Why it starts on TikTok

MANILA, SEPTEMBER 11, 2020 - TikTok launches in the Philippines its latest campaign, “it starts on TikTok”, to celebrate the creators, community and culture on the platform that brought positivity and joy to life. The campaign is part of TikTok’s largest-ever global branding campaign that kicked off on August 18, 2020. Since TikTok’s launch, the …

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Fighting the Virus with Virality: TikTok #HandwashingMove dance challenge informs COVID-19 Prevention

MANILA, MARCH 5, 2020 --- Dance challenges on TikTok has proven once again that it has the power to go viral--- or fight a virus in this case. Users of the platform in Vietnam are spreading awareness on the prevention of COVID-19 with the hashtag challenges #handwashingmove and #ghencovychallenge. As of writing, the challenge already …

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