Beautéderm chairwoman Rhea Tan was all smiles as she launched three new products with internet sensation Jeraldine Blackman as official endorser on May 22 at Beautéderm Headquarters in Angeles City, Pampanga.
Tan, who started her beauty business in 2009, said that this collaboration will help the brand reach more global consumers, highlighting Jeraldine’s global influence.
“We’re both Ilocanas. We share the same love for family, and we both honor our roots. Jeraldine is an inspiration especially to women. She’s authentic that’s why people love her,” Tan said.
“Jeraldine marks Beautéderm’s 15th anniversary. She’s the perfect influencer to do it. But it’s just the beginning. We will announce more surprises soon as part of this big milestone. We thank our consumers for their loyalty and support,” the skincare executive added.
Expressing her admiration for the business magnate, Jeraldine shared, “I really admire Ate Rhea as an entrepreneur. Look at her. She’s so successful yet so humble. I know her brand is a well-loved brand here in the Philippines, and I am so excited to make content endorsing the three new products.”
“Ate Rhea contacted me and she said she’s been following me for a long time already. I was very surprised. I had no idea that a well-known businesswoman knows me. We kinda like speak the same language. We’re both Ilocanas,” she added.
Jeraldine, who is married to Australian nurse Josh Blackman, said she was overwhelmed with the attention that her family is getting now, having earned millions of views on TikTok and Instagram.
She said during the interview that she will use her social media accounts to promote Beautéderm.
Beautéderm launched Cristaux Retinol Serum, Cristaux Zerum Hydra-Beauty, and Cristaux Vitamin C Serum. Available at Shopee, TikTok, Lazada, and Beautéderm stores nationwide.
The brand also announced its partnership with the Bb. Pilipinas organization as the official skincare partner of the long-running beauty pageant in the Philippines.
Watch our coverage from the contract signing and media conference below:
HYPE MANIA 