The voluntary proof for K-lifestyle experience around the world surges in.
Mokkoji Korea, enjoyed by people all over the world online, hits more than 2 million views on contents, and continues to spread the K-lifestyle.
The K-lifestyle Talk Concert, <Mokkoji Live>, aired online on every Tuesday, hits more than 1 million views in real time as of January. Popular K-pop stars such as Teen Top, THE BOYZ, April, and Lovelyz appeared to introduce how to enjoy the current popular culture in Korea through various missions, such as “Unique Delivery Culture Quiz,” “Convenience Store Food Recipe,” and “Home Training Method in Covid-19 Era.” After the show, the “proof shot event” that viewers can participate is also being held, and has played its role in the popularity. Especially, in the “Make My Own Mask” event, introduced by THE BOYZ, about 500 fans from all over the world participated and took photos of their own self-designed masks to post them on social media.
In addition to those K-POP idol singers, <Ask My K>, which introduces Korean culture from the perspectives of global YouTubers, has also received a lot of attention, hitting more than 1.2 million views. Foreigners’ unique Korean Cultural Experiences such as “VR Seoul Tour,” “Foreign Jegichagi Challenge,” “How to Make Choco Pie More Delicious,” and “Korea’s Smart Bus Station” are the most notable among all. Not only influencers, but more than 120 international fans also submitted <Mokkoji New Face> video contest, in which they recorded ‘One Day Vlog with K-lifestyle’. The submitted videos featured were various Korean culture experiences, such as Kimchi-making and other Korean foods, trying out Korean-style outfit, dancing to K-POP tunes, and more. One could see how Korean culture is penetrating in the lives of people around the world.
Creating a new trend of “Enjoying Hallyu with K-lifestyle” around the world, Mokkoji Korea plans to draw everyone’s attention again today by revealing the final line-up of the popular K-pop star, “Super Junior.” The final episode of “Mokkoji Live” will feature “Super Junior” who happened to be one of the stars who led the global Hallyu craze. The episode is expected to air on the upcoming 26th and to end the finale of the online festival that lasted for about three months.
“Mokkoji Korea, the online cultural space is now becoming a place where Hallyu fans around the world can show K-lifestyle that has settled in their lives. We hope that this continued kind of interest could be extended towards other related Korean consumer goods or industries in the future,” said Kim Yongrak, director of the KOFICE.
The ‘Mokkoji Korea’ event will run through January 31st, and major programs and schedules can be found on the official website (https://www.mokkojikorea.com/).