For the first time, Mesa Filipino Moderne Restaurant gets a celebrity brand ambassador to boost its campaign ‘Road to 100.’ It’s been 10 years since the Mesa brand has started, and now Mesa is a nationwide brand with over over 50 stores, from Laoag in Ilocos Norte to Koronadal in South Cotabato.
Their goal is to reach 100 stores by 2021 and what better way to do it than by getting one of the country’s multi-awarded actor, Mr. Dingdong Dantes.
Why Dingdong Dantes?
“Mesa embodies wholesome, modern family man. That’s why. He fits the bill very much well and represents the Mesa brand to the fullest,” Eric Thomas Dee, COO of Foodee Global Concepts (FGC).
“We all strive to be our best, diba? Especially as individuals, para sa akin lalo na ngayon that I have a family and I’m just happy to represent a brand that has the same core values. And excited ako na makasama ako sa kanilang #RoadTo100,” Dingdong reacts.
Dingdong’s favorite Mesa dish.
“Sa akin ‘yung ano eh, ‘yung kanilang Baby Squid in Olive Oil. Sino na dito nakatikim nun? ‘Yan ang aking favorite kasi pwede siyang ulam tapos pwede rin siyang pulutan. Pwede rin meriendea, ilagay mo sa tinapay, o diba? Idi-dip mo ‘yung tinapay sa olive oil, siyempre pwede sa kanin. So para sa akin, ‘yan ang aking favorite.
When talked about the #RoadTo100 stores, Dingdong jokes, “sir, i-reserve mo sa akin ‘yung store number 68, ilagay ko sa kalye namin.”
Dingdong also shared that his wife Marian Rivera took the initiative to learn about some of Mesa’s recipes, “Actually meron kasi isang branch na malapit sa amin, sa Powerplant. So madalas kapag wala ako, ang ginagawa niya is inaaral niya talaga yung mga dishes para alam niya na kung paano niya gawin. Pero siyempre iba pa rin yung gawa sa Mesa mismo. And malay mo, sooner or later, maybe in the future, she can also contribute to one Mesa, do one of her dishes. Sila na bahala nila sir Eric.”
Social media ads, banners and other promotional materials of Mesa with Dingdong Dantes are in order as he enters the Mesa Family.
Watch our coverage of Dingdong Dantes contract signing with Mesa below: