Coca-Cola launches new Christmas campaign ‘Buksan ang Magic ng Pasko’ under Real Magic™ platform  

Manila, Philippines – Coca-Cola, the Philippines’ most-loved beverage brand, heralds this year’s season with “Buksan ang Magic ng Pasko,” a holiday campaign that celebrates the real magic of community and togetherness. The multi-faceted campaign carries, at its heart a simple message of festive joy and inclusion; reminding us that real magic is in the moments …

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‘Kababae Mong Tao’ film by Coca-Cola challenges unconscious biases against women

For most Filipinas, the phrase ‘Kababae mong tao…’ is a statement that they have probably heard at least once in their lives. It’s a seemingly harmless remark that aims to put them in their place, a reprimand that tells them what they should and should not do. And while society has over time become more …

Continue reading ‘Kababae Mong Tao’ film by Coca-Cola challenges unconscious biases against women