From early internet icons to the fierce new wave of P-Pop stars, the boy group phenomenon in the Philippines is reaching new heights. At the center of this movement is Luxxe White, which recently solidified its partnership with three generations of Pinoy talent. Rising P-Pop sensations BILIB and 6ENSE, alongside the legendary OG boy group Chicser, officially renewed their endorsement contracts at the Luxxe White Headquarters in Quezon City.