Watsons kicks-off with EXTRA-mazing surprises at SM Mall Of Asia

WATSONS amped up the energy on June 24 with the official launch of its Shop Now for EXTRA-mazing Surprises campaign at the Watsons Mall of Asia store. Shoppers, fans, and guests were treated to a vibrant experience filled with brand showcases, exclusive product perks, and limited-time surprises that truly deliver on the campaign’s promise. #WatsonsExtramazingSurprises

L’Oréal Marks Next Chapter in the Philippines with New Headquarters, Champions Sustainable Growth and Community Empowerment

L’Oréal Philippines marked a new chapter in its 36-year journey in the country, underscoring the essential role of the beauty sector and the company’s commitment to sustainable growth and community empowerment. The company inaugurated its new, future-fit headquarters at The Podium West Tower in Ortigas, Pasig City, and gathered over 350 government partners, business leaders, advocates, students and beneficiaries for their contribution and partnership in its social, environmental, and innovation-led commitments.

From Homemaker to Changemaker: Vaneza Soriano and the Transformative Power of Beauty 

Vaneza Soriano, once a full-time housewife focused solely on her family, found a new path when she discovered how beauty could change her life. Now, she’s a proud graduate of L'Oréal Philippines’ Beauty for a Better Life (BFBL) professional hairdressing program—an inspiring example that with determination, support, and the right training, fresh starts are always within reach.

The art of the comeback: Luxxe White’s ‘resurrection’ becomes template of marketing excellence

The entire nation witnessed a spectacle that included billboards across the Metro declaring of the death of Luxxe White; an intricate funeral held at the company’s headquarters; a frenzy that filled the Luxxe White headquarters with thousands of product distributors falling in line to purchase the “last remaining stocks” of the product; and the most experiential and elaborate media launch ever attended by the mainstream media. Luxxe White did not actually die as it evolved into Luxxe White Ultima – a bigger, better, and stronger line of products that redefines health, beauty, and wellness.