Dancer-turned-television host Jackie Gonzaga, affectionately known to viewers as “Ate Girl,” was officially introduced as the 2027 Ginebra San Miguel Calendar Girl during a harana-inspired media event at the Diamond Hotel Manila.
Centered on the theme Sulyap (Glimpse), the campaign moves past her familiar on-screen persona to show the woman behind the camera. Through six distinct calendar layouts, Ginebra San Miguel Inc. (GSMI) highlights her confidence, humor, and personal growth.
Since entering the entertainment industry in 2015, Jackie has won over audiences with her quick wit and grounded nature. Starting as a background dancer before becoming a regular television personality, she built her career on hard work and authenticity. Landing the cover of the long-running calendar marks a major step forward in her journey.
“It was like fantasy turned into reality,” Jackie said upon learning she had been chosen. “As any woman would, I view being on the cover of a calendar as very empowering.”
For GSMI, Jackie represents a modern Filipina who is comfortable in her own skin and unafraid to show who she really is.
“Jackie has built a genuine connection with audiences by simply being herself,” said GSMI AVP for Marketing Ron Molina. “People know her for her infectious energy, natural charm, and vibrant personality on TV. But beyond the spotlight is a woman with many other passions, aspirations, and stories worth discovering. Through Sulyap, we invite everyone to see Jackie from different perspectives and appreciate the many facets of her personality.”
Unfiltered Reactions and a Fierce New Side
During the launch, Jackie was candid about her reaction when the offer first came in, admitting she was caught completely off guard.
“Parang oh, sht! Talaga? Parang hindi ako makapaniwala na totoo ba? Ako? Ako talaga? Ako na ‘yung makikita ng mga tao sa kalendaryo? Ako na ‘yung bubungad sa 2027 calendar ng sambayanang baranggays!”* she recalled.
Beyond the shock, she sees the project as a chance to show a tougher, more resilient version of herself—one shaped by personal trials.
“Sobrang sarap sa puso, sobrang saya, not just for me, but for everyone na mahal ako, kasi panalo ‘to eh,” she shared. “Feeling ko, ‘yung other side of me na makikita ninyo dito sa calendar ng GSM 2027, ‘yung pagiging fierce. ‘Yung ang dami mong pinagdaanang masaya, malungkot, masakit, pero 2027 ‘yung mukha mo nasa kalendaryo na parang walang nangyari. ‘Yun ‘yung pinapakita ko na sa kabila ng lahat, pwede kang bumangon, pwede mong i-redeem ang sarili mo kahit ano pa ang pinanggalingan mo.”
Despite the pressure of the shoot, Jackie described the production as one of the highlights of her career. “During the shoot sobrang saya kasi parang iba-ibang destinasyon ‘yung pinupuntahan mo kasi iba’t ibang themes siya,” she said. “Forever in my life kong maaalala ‘yun at tatatak sa puso ko.”
Six Glimpses Into Jackie’s World
The 2027 calendar features six concepts that pair different sides of Jackie’s personality with brands across the GSMI portfolio:
- Ginebra San Miguel: Paying tribute to her roots as a dancer, Jackie displays strength and athleticism on a dance pole, reflecting the discipline that launched her career.
- GSM Blue: Set in a lively party scene, this layout captures her outgoing, sociable side and natural energy.
- Vino Kulafu: Shot against the scenic backdrop of Bohol, Jackie channels her love for travel and outdoor adventure for the leading Chinese wine brand in the Visayas and Mindanao.
- GSMI White Spirits Portfolio: A sun-drenched beach concept brings out her carefree attitude, highlighting Ginebra San Miguel, GSM Blue, and Ginebra San Miguel Premium Gin.
- GSM Premium Gin: Stepping away from the cameras, a quiet bedroom setting shows a softer, more relaxed side of the host.
- Primera VIP: Set inside a gym, the final layout focuses on her commitment to fitness, strength, and self-improvement.
Continuing a Classic Tradition
By fronting the 2027 edition, Jackie joins a long line of prominent women who have headlined the Ginebra San Miguel calendar since 1988. Past calendar girls include Marian Rivera (2009, 2014), Anne Curtis (2011), Solenn Heussaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Yassi Pressman (2023), Julie Anne San Jose (2025), and Sue Ramirez (2026).
“This is one experience that would really make a mark in my life,” Jackie said. “Not everyone is given the opportunity to do this, and I am one of the lucky few. And for that, I am extremely grateful.”
As the producer of the world’s largest-selling gin alongside brands like GSM Blue, Primera Light VIP Brandy, Antonov Vodka, and Vino Kulafu, Ginebra San Miguel Inc. continues its tradition of spotlighting women who own their stories and inspire others to do the same.
Watch our video coverage here:
