Spotify’s The Come Up traces how Ben&Ben’s songs continue to connect with listeners nine years later

MANILA, PHILIPPINES (October 14, 2026) — Marking nine incredible years in the music scene, OPM powerhouse Ben&Ben has officially released their latest project, Nine. To celebrate the milestone, Spotify is highlighting the band’s evolution in a new feature for The Come Up series, looking back at how their music continues to impact fans across generations.

Ben&Ben’s story is a testament to sustainable, long-term connection rather than overnight hype. First introduced as a duo under Spotify’s Early Noise program in 2017, the group quickly gained traction when their hit single “Kathang Isip” crossed 10 million streams in 2018. By 2020, Ben&Ben had claimed the title of Spotify Philippines’ Most Streamed Artist. Fast forward to 2024, they were honored as a “Decade Definer” at Spotify Philippines’ 10th anniversary, cementing their place in modern Pinoy pop culture.

Along the way, the band found creative ways to invite listeners into their world—from launching interactive virtual experiences like Pebble House Corners to breathing new life into fan favorites, such as the freshly released “Lifetime (Reimagined),” which is featured on Nine.

“Nine years of making music has also meant nine years of growing alongside our listeners, especially the Liwanag community,” Ben&Ben shared. “We’ve seen songs we wrote years ago become part of very different moments in our listeners’ lives, sometimes in ways we never could have imagined when we first made them. NINE is both a love letter to our listeners and a celebration of our friendship.”

Chesca Tan, Lead Editor for Spotify Philippines, added: “Ben&Ben’s journey shows how a song can keep growing beyond the moment it was released. For Filipino listeners, music often becomes a way to remember a person, mark a milestone, or express something they can’t quite say themselves… That’s why Spotify continues to create spaces for both discovery and deeper fan connection.”

Check out the full breakdown of Ben&Ben’s evolution on Spotify’s The Come Up here: https://www.instagram.com/p/Dd-k5PKoNcv/?img_index=1

Leave a Reply