CALL it Jeo-mania.

Thousands packed the Asenso Ozamis Wellness Park in Ozamis City as OngFam star and digital personality Jeo Ong was unveiled as Purple Yam’s newest endorser, drawing cheers and screams from fans who came out for the brand’s biggest celebration in the city where its story began.

From the moment Jeo appeared, the energy was unmistakable.

Welcomed by Purple Yam founder and president Oyos Mendoza and fellow celebrity endorser Pokwang, Jeo brings fresh, youthful energy to the brand and its growing supporters of Pinoy dessert lovers.

“We’re very happy to welcome Jeo to the family,” says Oyos.

“I’m grateful to Jeo for believing in what we built. Experiencing the incredible reception he got in Ozamis makes this partnership even more special.”

And Jeo wasn’t the only new attraction.

Purple Yam also unveiled its latest Pistachio Collection, featuring Frozen Pistachio Brazo de Mercedes; Ube Pistachio Messy Cup; and Pistachio Kataifi Brownies.

The launch was conceptualized by comedian Pooh, who, as Purple Yam’s Chief Marketing Officer, led the team in mounting the event.

Hosted by ABS-CBN entertainment journalist MJ Felipe, the event also featured Purple Yam other ambassadors Mommy Jupeta, Bisaya Squad, and the Magno Twins, who performed the brand’s theme song, “Purple Yam: Ube-r Sa Sarap,” which they composed especially for Purple Yam.

Beyond the Jeo-mania, the gathering was a full-circle moment for Oyos and the Purple Yam family.

“What started here in Ozamis was a dream that people believed in and supported,” adds Oyos. “To come back here with new products, new members of our Purple Yam family, and thousands celebrating with us is something we will always cherish.”

With new products, a new endorser, and bigger dreams ahead, what began in Ozamis continues to expand.

And judging by the reception Jeo received, his Purple Yam journey is certainly off to a sweet start.

The Purple Yam Pistachio Collection is now available at selected branches.