As we step into 2026, PlayStation is turning up the volume on holiday joy. Today marks the launch of the highly anticipated “Love of Play” campaign—a celebration of gaming, connection, and the vibrant spirit of the New Year. Leading this journey is none other than the charismatic KIM CHAEWON from the global K-pop sensation, LE SSERAFIM.
Whether your ideal holiday involves a quiet night in or a high-energy gathering, PlayStation is positioning itself as the heart of the home. This campaign isn’t just about the hardware; it’s about making every moment—from the competitive to the cozy—truly extraordinary.
Four Ways to Play: The Episode Roadmap
The “Love of Play” campaign is structured as a four-part episodic journey, highlighting the different ways gaming brings us together. We are thrilled to debut the very first installment today.
| Episode | Theme | Release Date |
| Episode 1 | Family | Live Now! |
| Episode 2 | Friends | Live Now! |
| Episode 3 | Sisters | Live Now! |
| Episode 4 | Solo | Live Now! |
Episode 1: Family explores the heartwarming (and often hilarious) dynamics of gaming across generations, proving that a controller is the ultimate bridge between family members.
Behind the Scenes with KIM CHAEWON
The “Love of Play” campaign shines thanks to the undeniable star power and genuine charm of KIM CHAEWON. Known for her stage presence, CHAEWON reveals a different side of herself here—one that is relatable, playful, and deeply authentic.
To give fans a closer look, we’ve captured the vibrant atmosphere of the set along with her candid thoughts on gaming and the new year. From her favorite ways to play to some exciting upcoming news, we’ve gathered everything in one place for the FEARNOT community and PlayStation fans alike.
“Gaming is more than just a hobby; it’s a way to create memories that stick with you. I’m so excited to show everyone these different sides of my ‘Love of Play’!” — KIM CHAEWON
Watch Now:
Continuing our look into the “Love of Play” campaign, Kim Chaewon discusses her personal gaming journey, her style preferences, and the titles that have captured her heart.
Her transition from a global stage icon to a PlayStation fan is as charming as you’d expect. Here is what she had to say:
Q. Do you remember the first game you ever played on PlayStation? KIM CHAEWON: “My very first console game was Stray on PS5! It’s a game where an adorable cat is the main character. The storyline is refreshing, and I loved the overall vibe and puzzle elements. The cat’s movements were so realistic that I felt like I had actually become a cat while playing.”
Q. Today you got to try out many DualSense controller colors. Which color is your favorite? KIM CHAEWON: “I had no idea there were so many color options! Seeing and holding each one during the shoot, I thought they were all cool. I can’t recall the exact name, but there was a purple shade with a subtle blue tint (Chroma Indigo)—it looked so elegant and stylish. Personally, though, I liked the black one (Midnight Black) the most. Its sleek vibe is totally my style.”
Q. What’s the most fun PlayStation game you’ve played so far? KIM CHAEWON: “I’d say Astro Bot, which I played during today’s shoot! It’s probably the most fun game I’ve tried so far. The character is adorable, and I thought, ‘Wow, this is the true charm of PlayStation.’“
“The haptic feedback and adaptive triggers on the DualSense controller blended perfectly with the gameplay, making the tactile experience unforgettable. I can’t wait to try more PlayStation games in the future.”
Highlights from the Interview
- First Love: The immersive world of Stray served as her gateway into console gaming.
- Style Icon: While she admired the elegance of the new Chroma Indigo, the classic Midnight Black remains her top choice.
- New Obsession: Astro Bot has officially taken the top spot as her most enjoyable gaming experience to date.
It’s clear that whether she’s exploring a neon city as a cat or navigating the tactile wonders of Astro Bot, CHAEWON is fully embracing the “Love of Play.”
HYPE MANIA 