It’s not every day you go from being a brand endorser to the face of a company. From being one of the brand ambassadors of GSM Blue, Kapamilya star Sue Ramirez is now the face of Ginebra San Miguel as she is 2026 Ginebra San Miguel Calendar Girl.

Among all the layouts, which is Sue’s favorite?

“Well, probably because I’m a beach babe and totoong umiinom ako ng gin sa tabing dagat. So, it’s probably the beach layouts that I like the most.”

How does Sue feel being called the new “Street Siren of Ginebra San Miguel”?

“It feels very empowering. More than anything, when they told me na ‘yung concept is magiging “The Siren,” natuwa talaga ako kasi it embodies strength and confidence and also, authenticity, na talaga naman those are the values that I uphold and I have worked for for a long time. I think being a calendar girl is not just about being sexy, it’s owning your power, your voice, your story, and being called The Siren feels like a badge of honor for me na parang yes, this is Sue, strong, feminine and apologetically me.”

Being a member of the Ginebra San Miguel family for six years with GSM Blue, and now you’re the calendar girl of Ginebra San Miguel for 2026. How does it feel?

“I really feel like I have a bigger responsibility na it’s not just GSM Blue that I’m representing. Though I’m so grateful I have worked with GSM Blue since 2018. Imagine it’s 2025 now and I’m still part of the Ginebra family, pero this time, mas malaki na talaga ‘yung responsibility ko. Hindi lang ‘to Ginebra San Miguel na alak, it’s not just the brand of alcohol, it’s the basketball team and it’s the whole family of Ginebra San Miguel that I’m finally bringing to everyone. It’s a much, much bigger responsibility for me. So, when I found out, of course, I gave myself a pat on the back, and parang sinabi ko na ‘wow, girl. I made it!’ Never say die, i-manifest mo at mapupunta sa’yo. And of course, tinitignan ko din itong chance na ‘to as a big blessing to me after years of having very beautiful calendar girls in the past, ngayon, it’s my time to shine. I’m so privileged and honored and very, very proud to be part of this family.”

What message that Sue would give her fans now that she’s 2026 Ginebra calendar girl?

“This is definitely a milestone for me. I’m always grateful to the people who supported me. Gusto kong magpasalamat sa mga sumabaybay sa career ko simula nung nagsi-simula pa lang ako. You know, everything that I’ve acheived and all the milestones are more meaningful because I have their support. And they’ve been watching me and staying with me through all those years. Even my inactive days, I still feel the love and acceptance. Talagang this is something na I’m very proud of. I want to inspire people, especially women, just chase for your dreams, reach for your dreams, kasi ako, after all the hardwork through all those years, lahat ng growth na pinagdaanan ko, nandito na ako, naabot ko. And I’m sure na kayang kaya nila maabot ng pangarap nila.”

Ginebra San Miguel, the world’s largest-selling gin, has officially unveiled actress and performer Sue Ramirez as its 2026 Calendar Girl during a media launch held at the Manila Diamond Hotel recently, introducing her as the brand’s newest “Siren” through six captivating layouts that highlight her confidence, strength, and allure.

The announcement marks a major career milestone for Sue, who previously served as a GSM Blue brand ambassador for six years, making this comeback all the more meaningful.

“When I received the wonderful news, I cried tears of pure joy,” she recalls. “I honestly didn’t expect to come back or get this chance again. It was something I had prayed for.”

Sue’s selection reflects years of hard work, perseverance, and personal growth, culminating in one of her most empowering roles to date. Taking center stage at the launch, Sue captivated guests with the debut of six calendar concepts, each crafted to embody the spirit of a contemporary Siren.

“Nobody else embodies the modern Siren quite like Sue Ramirez,” says GSM AVP for Marketing Ron Molina. “She represents a woman who not only turns heads but also inspires others through her confidence, authenticity, and passion. Sue doesn’t just lure attention— she attracts success.”

MANIFESTATION OF STRENGTH AND FAITH

Before the glamour of the calendar shoot, however, Sue faced a personal challenge: two injuries that sidelined her for months. “When I got the call, I wasn’t physically ready. I had just recovered from an ankle and hand injury. I gained weight because I couldn’t move much for almost four months.”

Instead of letting that setback hold her back, Sue used it as motivation. “It became my wake-up call—to live healthier, to eat better, and to move again.”

For Sue, being a Ginebra San Miguel Calendar Girl is more than just beauty—it’s about self-love and discipline. “It’s not just about looking good on camera,” she says. “It’s about showing how much you value yourself and your well-being.”

For decades, Ginebra San Miguel has chosen women who embody confidence, character, and the tapang spirit. “It is someone who inspires and upholds the brand’s character. Sue fits the criteria perfectly—an empowered woman with personality and authenticity, whose story resonates even with ordinary people,” Mr. Molina adds.

Indeed, Sue’s winning mindset radiates through every calendar layout.

DIFFERENT FACETS OF A SIREN

Each calendar layout reveals a different side of Sue—playful, athletic, sultry, and strong— reflecting the many facets of the modern Filipina and the “never-say-die” spirit of Ginebra San Miguel.

“We have so many creative concepts!” Sue says excitedly.

In “Sporty Siren,” Sue takes us to the basketball court in a post-game scene that highlights Ginebra’s team spirit. “Nightlife Siren” captures the party energy of GSM Blue Mojito, while “Porter’s Siren” features a refreshing portside scene inspired by Freedom Island.

She laughs, recalling the “Barber’s Siren,” one of her favorites: “That’s the sultry one! Very pasyon de amor vibes—sexy but still classy, like Primera Light.”

Then there’s “Bao-Bao Siren,” where Sue poses beside a three-wheeled trike (bao-bao), a popular mode of transport in the countryside, where locals unwind with a glass of Vino Kulafu. And, of course, a Calendar Girl is not complete without the “Beach Siren,” evoking the soothing scenes of water and waves, paired perfectly with GSM Premium.

All these layouts connect to this year’s launch theme, “Street Siren,” tying together the calendar’s real-life, roadside inspirations—from the basketball court, to the barbershop, all the way to the portside. The program visually showed how the calendar scenes reflect everyday Filipino settings found right along the street, familiar places transformed into striking visuals through Sue’s presence.

FEARLESS AND CONFIDENT

Asked what she brings to the long line of iconic Calendar Girls, Sue answers firmly: “I’ll bring Sue to the table.”

“I’m very fearless. I know who I am. I’m not saying I have no insecurities, but I’m confident in who I’ve become. People will see that in the calendar layouts. They’ll see my fearlessness.”

Beyond beauty and glamour, Sue hopes the 2026 calendar inspires others to be brave and hopeful. “If I can do it, so can you,” she says. “Don’t give up on yourself. Claim your blessings and work hard for them. One day, you might find yourself answering that call. Success will come sooner than you think.”

With her magnetic confidence and inspiring story, Sue Ramirez proves that the true mark of a Siren isn’t just allure—it’s the courage to rise, the courage to inspire, and the courage to believe that success always finds those who dare to claim it.

CONTINUING GINEBRA TRADITION

The Ginebra San Miguel Calendar Girl tradition is a cherished part of GSMI’s history. Since 1988, the calendar has featured women who embody beauty, strength, and success—from queens and actresses to models and icons. Among them are Marian Rivera (2009, 2014), Anne Curtis (2011), Solenn Heussaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Yassi Pressman (2023), Heaven Peralejo (2024), and Julie Anne San Jose (2025).

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. Its other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

Watch our coverage of the 2026 Ginebra San Miguel calendar girl launch: