While the Philippines might be accepting of members of the LGBTQIA+ spectrum, especially in the entertainment industry, they are often overlooked by traditional brands and establishments. So, it felt like a nice gesture, a move that goes beyond business, as Beautederm President and CEO, Ms. Rei Anicoche-Tan, welcomes to her Beautederm family ‘It’s Showtime’ hosts and real-life partners, Vice Ganda and Ion Perez.

“Sobrang laking bagay ito sa amin ni Ion at sa komunidad ko na makitang may malaking brand katulad ng Beautederm na pinamumunuan mo (Ms. Rei Anicoche-Tan), na may nagtitiwala at nakakakita sa aming dalawa not just as individuals but as partners. It’s just very progressive. Marami na masaya para sa atin, sa komunidad natin na may naga-acknowledge sa atin and at this point, 2025, we are seen, we are being trusted, we are being validated, we are acknowledged, not just by ourselves pero lumalagpas na sa community, na our presence, our existence are loved, our relationship is being acknowledged, and that’s one great win. It’s really PHENOMENAL,” Vice Ganda shares.

(This is such a huge deal for Ion and me, and our community to see a big brand like Beautederm, owned by you (Ms. Rei Anicoche-Tan), giving trust and seeing us not just as individuals but as partners. It’s just very progressive. There are a lot of supporters happy for us for our community that acknowledges us and at this point, 2025, we are seen, we are being trusted, we are being validated, we are acknowledged, not just by ourselves but outside our community. That our presence, our existence, are loved, our relationship is being acknowledged and that’s one great win. It’s really phenomenal.)

Phenomenal Unkabogable Superstar Vice Ganda and Kapamilya star Ion Perez were officially announced as the new faces of Belle Dolls, a brand under Beautéderm Corporation helmed by businesswoman Rhea Tan, on Monday at Solaire North.

Ushering in the brand’s new era, Rhea thanked Vice and Ion, who looked radiant during the contract signing. “We’re grateful to enter an exciting era with Ion, whose authenticity shines wherever he goes, and a phenomenal era with Vice, whose sincerity shines through despite her superstar status. Thank you from the bottom of my heart for believing in us and welcoming our brand into your hearts,” the CEO said.

The female entrepreneur then recounted how her collaboration with the Phenomenal Unkabogable Superstar began, sharing, “Though Vice has only recently signed on as our ambassador, we have already been supporting her for three years, including our support for her scholarship projects for underprivileged students. Since then, we’ve always thought she’d be a great fit for the brand because of what she does for others.”

Then Vice and Ion both expressed their appreciation to Tan, whose company not only improves skin but also changes people’s lives through charitable initiatives.

“We believe Vice and Ion perfectly represent our Belle Dolls brand. They exude confidence and motivate others to accomplish great things. Aside from their positive influence, what we admire about them is their authenticity, both with and without cameras. Finally, Vice and Ion prioritize their health,” Tan pointed out.

Vice officially endorses Beauté Secret Stem Cell Juice Drink and Beauté Secret Collagen Juice Drink, both of which include high-quality, nutritious ingredients that promote a healthy gut, enhance skin, promote healthy nails, boost mental clarity, and improve general wellness.

Ion, on the other hand, promotes Beauté Secret Black Coffee (Decaf) and Beauté Secret Healthy Coffee (Caramel Macchiato), both of which are free of toxic ingredients, sweetened with natural stevia, and enhance energy, gut health, and skin health.

The Belle Dolls brand, which is well-known for its premium ingredients and positive feedback, hopes that more Filipinos would put their health first and make thoughtful product choices. Belle Dolls can be found on TikTok, Instagram, and Facebook. Both online and in-store, their products may be found all throughout the country!

Watch our video coverage of the Q&A below: