He is a good father to both Zia and Sixto, as well as to his dogs. He is an award-winning actor and a highly-recognized TV host at the same time. He loves his big bikes as much as he appreciates his Vespa. He loves to chill on the beach but also enjoys the adrenaline rush of trekking treacherous peaks. He is a devoted husband and everybody loves him. He is the Primetime King of Philippine Television and the FIRST and ONLY global brand ambassador of Italian Lifestyle Brand, POLICE. He is Dingdong Dantes.
Just alongside GMA Network’s Primetime King Dingdong Dantes as Police Lifestyle global brand ambassador is Formula One race car driver Lewis Hamilton, one of the most celebrated F1 superstar. Their digital billboard was recently launched in Times Square, New York City to celebrate the brand’s 40th anniversary.
“It felt bold. It felt very, very big. Kasi when you presented the idea, sabi mo this is in celebration of the 40th year of Police. And sabi ko, ‘wow.’ What better way to do this than what we have done. It was exactly what audacity really means. So, sabi ko I’m very honored and thankful for the trust. And now, we’re celebrating Police’s 40th year and it is a very, very important milestone for me,” Dingdong Dantes on being chosen as Police Lifestyle’s first and only Filipino global ambassador.
In line with its 40th anniversary, POLICE has launched its global campaign, #AudacityWanted. The campaign aims to communicate that being cool goes beyond conforming to norms. That real men doesn’t have to be your typical “macho.” The current collection of both Police Eyewear and Police Watches depict just that – an evolved style without losing its timeless look.
“Audacity Wanted perfectly embodies the soul and essence of POLICE which has been a trailblazer in the industry for the past 40 years. The brand has always been one step ahead and has perfectly anchored on its timeless contemporary look. Hopefully, this campaign imparts a message of being daring and taking their own path amongst customers,” shares Asia Pacific Regional Marketing Head of De Rigo Vision, Valentina Olivier.
“I am a firm believer of defying norms and making a difference. It’s an honor to join the #AudacityWanted movement with Police Lifestyle,” Dingdong Dantes, Filipino Global Brand Ambassador.
POLICE Eyewear and watches are available at Ideal Vision, Watch Republic and The SM Store nationwide. The collection is also available at policelifestyle.com/ww-en/dingdong-dantes-x-police-lp.
To know more about POLICE, follow them at their Facebook and Instagram accounts @PoliceLifestyle. Use the hashtags #Police40, #TimelessLook and #AudacityWanted on your social media posts.
Check out highlights from the #AudacityWanted event with Dingdong Dantes:
HYPE MANIA 