On June 15, Cebu Pacific Air, the country’s leading airline, operated a mobile game-themed flight to introduce Tencent Games’ PlayerUnknown’s Battlegrounds (PUBG) MOBILE’s newest IP, Phoenix Adarna. An airport and in-flight experience featuring Adarna-inspired costumes, trivia games, and merchandise giveaways made the flight the first-of-its-kind in Southeast Asian aviation history. PUBG MOBILE players will embark …

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