Bounty Agro Ventures, Inc. (BAVI), operator of the country’s largest rotisserie chicken chain, has been recognized as the Most Innovative Company of the Year during the Asia CEO Awards 2018, held recently at the Marriott Grand Ballroom in Pasay City.
As the grand winner in the category, BAVI was cited for its efforts in innovating both the quality and variety in the way its chicken products are roasted and presented to the Filipino market.
In 2017, BAVI became the country’s first and only poultry integrator to introduce an all-natural, antibiotics-free chicken through its pioneering No Antibiotics Ever system. This eliminates the use of any antibiotics throughout the entire poultry production to ensure chickens are naturally healthy and safer to eat.
It was also through innovation that BAVI was able to expand its customer base, becoming the dominant market leader in the roasted chicken industry with more than 1,200 rotisserie stores nationwide.
In 2009, BAVI ventured into the food retail industry through its Chooks-to-Go oven-roasted chicken. With the brand promise of litson manok na ‘masarap kahit walangsauce’, the company introduced a new way to enjoy cooked chicken without the traditional sauce or gravy.
BAVI also introduced Uling Roasters Litson Manok, a fresh take on traditional charcoal-roasted chicken in 2013. This was followed by the launch of Reyal Litson Manok which boasts of unique butterfly-cut chickens and flavorful sweet-spicy sauces.
“We are honored with this prestigious recognition especially since innovation has always been at the heart of BAVI operations ever since we started as a poultry integrator company in Cebu and Davao. Like in most markets, our leadership in the local poultry industry relies mostly on how we innovate our manufacturing and operations systems and how we present our products to consumers. More importantly, innovation has been our way of ensuring that more Filipinos will enjoy our quality, healthy and affordable chicken products,” said Ronald Mascariñas, BAVI president and general manager.
The Asia CEO Awards is the largest business awards event in the Philippines and Southeast Asia, representing the grandest alliance of local and international business people ever created to promote the Philippines and recognize business achievers on the world stage.