Aiai delas Alas may be busy with her showbiz commitments but because of her stature as a mother in her iconic role in “Ang Tanging Ina,” she gets to be seen as someone who knows something about almost everything. That’s why she has numerous endorsements especially when it comes to food.
Right after Hobe Bihon president Bobby Co saw Aiai delas Alas in her Magic Sarap commercial, he went on to talk to her about endorsing their products. And it was one of the best decisions they’ve had because sales went up by 50% as soon as delas Alas started promoting the product in her social media accounts.
That was about late last year, and Co had no doubts in renewing delas Alas’ contract and extending their partnership that’s why Aiai delas Alas is thankful for the trust the products she endorses has been giving to her.
But what is different about Hobe that made delas Alas signed the deal?
“Masarap kasi siya eh, hindi siya ‘yung malabsa and yung noodles niya firm,” she says during her bloggers’ conference.
Check out her Hobe Quick Cook advertisement last year:
Hobe offers Special Palabok, Quick Cook Bihon, and three variants of their Hobe Express Instant Bihon: Original Guisado, Seafood Guisado and Chicken Guisado.