Tambuli Awards, a body that recognizes excellence in marketing campaigns and sustainability programs of brands and businesses, honored Century Pacific Food Inc. for “Sustenido Bulan”, a program that helps small-town fishermen in Bulan, Sorsogon.
Tag: Sustenido Bulan
Lamang Ka, Lamang Lahat: How Ligo Creates Value from Fisherfolk to Filipino Homes
As part of efforts to address overfishing, climate impacts, and post-harvest inefficiencies, Century Pacific Food Inc. (CPFI)—producer of household sardine brands like Ligo, 555, Lucky 7, and Fresca—launched the “Sustenido Bulan” initiative in Bulan, Sorsogon. The program promotes sustainable sourcing, empowers local fisherfolk, and establishes long-term supply resiliency while easing pressure on traditional fishing grounds.
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