DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report.
LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC.
HYPE MANIA 