Roblox Introduces New Age-Based Accounts and Expanded Parental Controls for Users Under 16 

Roblox Corporation (NYSE: RBLX) today announced two new age-based accounts for younger users on Roblox: Roblox Kids for users ages 5 to 8 and Roblox Select for users ages 9 to 15*. When they roll out in early June, these accounts will more closely align content access, communication settings, and parental controls with a user’s age. They’re also establishing an ongoing selection process for games available to users under 16.

DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

A crucial component of achieving campaign effectiveness is ensuring advertisers are buying high-quality media and tracking performance across a variety of metrics. That’s why DV has offered coverage on gaming inventory for years. To further this mission, DV is partnering with Roblox to extend our trusted media quality and performance solutions across their inventory.