The Iloilo City Government, the National Commission for Culture and the Arts (NCCA), and SM Markets have joined forces to host the Filipino Food Month (FFM) 2026 celebration. Carrying the theme, “Connected by Taste: The Filipino Food in the Flavors of ASEAN,” the celebration officially opened on Monday, April 6, at the Iloilo Terminal Market, spearheaded by Iloilo City Mayor Raisa Treñas.