A new global study by RELEX Solutions, a leading provider of unified supply chain and retail planning solutions, reveals that while 57% of retailers and CPG companies plan to invest in predictive and generative AI in the next 3-5 years, AI and machine learning (ML) ranked just fifth in importance for overall technology spend behind enhancing e-commerce capabilities, improving inventory management, demand forecasting, and leveraging data analytics. This suggests that companies may be underestimating AI's role in tackling consumer demand volatility.