As part of efforts to address overfishing, climate impacts, and post-harvest inefficiencies, Century Pacific Food Inc. (CPFI)—producer of household sardine brands like Ligo, 555, Lucky 7, and Fresca—launched the “Sustenido Bulan” initiative in Bulan, Sorsogon. The program promotes sustainable sourcing, empowers local fisherfolk, and establishes long-term supply resiliency while easing pressure on traditional fishing grounds.