New York-filmed Jollibee video offers a perspective of hope and gratitude in this challenging time

In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? This is the theme of Jollibee’s first internationally produced film developed by BBH Singapore, which reinterprets the brand’s tagline of “Joy of Family” in the context of the current pandemic. When the pandemic …

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