Malbon, the trailblazing lifestyle brand that fuses fashion with the essence of golf, will be opening their largest store worldwide right here in the Philippines! Judging by the border-up that was just installed, it will be over a half city-block long in the heart of BGC at the Shangri-La, facing 5th Avenue.
DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics.
Bilyonaryo News Channel (BNC) has officially launched with a dynamic lineup of veteran journalists and media personalities, led by the return of Korina Sanchez to the news arena with Marie Lozano, Maiki Oreta, Karen Jimeno Paolo del Rosario, Mai Rodriguez and Pinky Webb.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report and, for the first time, an accompanying DV Global Insights: 2024 APAC Report.
LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
At the inaugural National Retail Federation (NRF) 2024: Retail’s Big Show Asia Pacific, RELEX Solutions will showcase a unified solution for the region’s retailers, covering the value chain end-to-end. RELEX will cover all bases and offer retailers strategic advice and easy-to-use software to ensure they stay competitive in an era of economic volatility. The in-booth demos and tangible customer case studies help visitors gain practical knowledge, while the Big Ideas panel with C-level leaders from FairPrice and Accenture offers fresh insights from industry leaders.
LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
FOREVER 21’s exclusive co-branded collaboration with Coca-Cola embodies the Americana core, drawing inspiration from 1970s vintage art of the brand’s iconic beverages. The collection features trendy and timeless designs spanning a range of products.
DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC.
Google tapped Monica Regalario-Cacatian, a Filipina artist who uses sand as an art medium to spread positive messages online. She first rose to prominence on TV5’s Talentadong Pinoy talent competition. Aside from inspiring content, she uses her art to promote advocacies such as raising awareness for gender equality, and victims of sexual violence, child abuse, displacement, to name a few.
HYPE MANIA 