LG Electronics (LG) announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.
Tag: Life’s Good
Life’s Good in Action: LG and Good Neighbors Philippines Partner for Youth Development
With more Filipinos striving to build a brighter future, LG Electronics Philippines is stepping in through a meaningful partnership with Good Neighbors International Philippines. On July 28, 2025, LG formally signed a Memorandum of Understanding (MOU) to express its commitment to the Learn and Grow vocational training program. As part of this agreement, LG will donate Php 1,200,000 (over USD 20,000) to help provide tools, training assistance, and other essential resources for the program’s students.
LG Announces Ambition to Become Top-Tier Global HVAC Solution Provider
LG Electronics (LG) presented a strategic roadmap aimed at transforming its ES Company into a top-tier global provider of heating, ventilation, and air conditioning (HVAC) solutions by 2030. To achieve this goal, the company plans to drive growth by expanding its industrial and commercial B2B revenue, including from AI data center cooling, and by providing regionally tailored heating and cooling solutions. In line with its “3B strategy” (Build, Borrow, Buy), LG will also pursue serial acquisitions to enhance core capabilities and diversify its business portfolio.
LG launches “Radio Optimism” campaign to spread “Life’s Good” through music
LG Electronics (LG) launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.
LG amplifies positive influence of The Life’s Good campaign via social media challenge
LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
LG Philippines Marks a Milestone: Life’s Good Day 2023
On November 10, 2023, LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023. Held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing …
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LG Amplifies ‘Life’s Good’ Message with Inspiring Brand Film to Champion Optimism
LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. Launched in August 2023, the Life’s Good campaign aims to inspire people to face challenges …
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