LG Philippines brought together art, technology, and heritage at the National Museum of Natural History through a special partnership that exemplifies the beauty and diversity of Philippine geography and identity. The centerpiece of the event was “Fragments”, a solo art exhibition created in collaboration with Isaiah Cacnio, the first digital and motion graphics artist to be featured at the National Museum.
LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.
LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.
LG Electronics, a global leader in home appliances and electronics, recently provided much-needed relief to the communities of Barangay Planters and Barangay Anak Pawis 2 in Westbank Drive, Cainta, Rizal, from August 1 to 3, and Barangay Malanday in Marikina City, from August 9 to 11. The initiative offered residents severely affected by Typhoon Carina a three-day free laundry service and appliance check-up.
LG Philippines named this year’s LG Ambassador Challenge winning project, Life’s Good Library On The Go by Ms. Charlene Aguilar, with the mission to reach children who lack access to libraries, fostering a love for reading and immersive learning. In partnership with Korea Food for the Hungry International (KFHI) to generate significant change through the LG Ambassador Challenge, showcasing the company's commitment to sustainable development in the country.
LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “finger heart” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
LG Electronics Philippines (LGEPH) commemorated World Environment Day 2024 by launching its impactful 'Life's Good with Recycling' campaign. The event, held at the LG Electronics Philippines office in collaboration with the Pasig City CENRO (Community, Environment and National Resources Office), saw a significant turnout of enthusiastic participants dedicated to promoting sustainability and environmental stewardship.
In an exciting blend of music, theater, and technology, LG Philippines has proudly sponsored the much-anticipated musical, “Buruguduystunstugudunstuy: Ang Parokya Ni Edgar Musical.” As part of its global "Life's Good" campaign, LG aims to spread optimism and introduce its vibrant, youthful brand identity to audiences around the world. The campaign, which was previously launched in major cities such as Seoul, London, New York, Vietnam, and Dubai, continues to inspire with its message of approaching life with a positive outlook.
Continuing its steadfast dedication to fostering positive change within communities since 2022, LG is proud to announce the reopening of entries for the LG Ambassador Challenge, effective March 1, 2024. Spearheaded by LG Philippines and Korea Food for the Hungry International (KFHI), this global initiative reaffirms LG's unwavering commitment to actively engage in local communities and promote sustainable growth.
In a groundbreaking cultural endeavor, LG Philippines proudly announces its role as the Exhibit Partner for the Monet & Friends Alive. The exhibit has been enchanting art lovers at the BGC Arts Center since January. This marks a significant milestone as the Philippines hosts this immersive adventure into French Impressionism for the first time, bringing …
HYPE MANIA 