From early internet icons to the fierce new wave of P-Pop stars, the boy group phenomenon in the Philippines is reaching new heights. At the center of this movement is Luxxe White, which recently solidified its partnership with three generations of Pinoy talent. Rising P-Pop sensations BILIB and 6ENSE, alongside the legendary OG boy group Chicser, officially renewed their endorsement contracts at the Luxxe White Headquarters in Quezon City.
On its 20th anniversary, the Century Tuna Superbodlegacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.
In the glitz and glamour of the entertainment and beauty industries, brand endorsements are often seen as purely transactional. Contracts are signed, posts are scheduled, and checks are cashed. But for celebrity couple Bulacan Vice Governor Alex Castro and former SexBomb Girls member Sunshine Garcia, their relationship with homegrown beauty empire Beautéderm is a rare exception.
The BlueWater Day Spa "Summer Unwind" event at Eton Greenhills brought together celebrity ambassadors David Licauco, Janeena Chan, Fabio Ide, Ellen Frojd, and Teejay Marquez to champion self-care amid their busy lifestyles. Longtime endorser David Licauco reflected on how the brand supported his early career growth, while Janeena Chan was officially welcomed as the newest member of the wellness family. Highlighting signature treatments alongside insights on family and travel wellness from Fabio, Ellen, and Teejay, the gathering emphasized that pausing to recharge is an essential part of everyday life.
In most boardrooms, a Chief Financial Officer is defined by the rigid language of forecasts and bottom lines. But at Ascendra, Francesca Fugen is rewriting the ledger. Known for more than just fiscal discipline, Fugen has emerged as a leader guided by a rare blend of strategy and soul.
SM Home and Uratex are now bridging the gap between home design and health by championing the "8-Hour Movement" for World Sleep Day 2026. By shifting the focus from just "buying a bed" to investing in a restorative sleep environment, they are reminding Filipinos that the secret to a productive day isn't found in a coffee cup, but in the quality of the support underneath them.
While the world cheers for big wins and final transformations, the real strength of a woman is often found in the quiet, unscripted moments in between. This International Women’s Day, Lactacyd honors the "unseen chapters"—from the vulnerability of postpartum changes to the grit of a career pivot. We believe that every transition, marked by uncertainty and quiet resilience, is a milestone worth celebrating.
Everyone’s in a celebratory mood at the Chinese New Year celebration of Beautederm Corporation at their Headquarters in Angeles, Pampanga. Not just because of the holiday being celebrated, but also because it has become a tradition for the “Beautederm Babies” to gather and socialize, much like a family reunion (the good ones). What started as a simple gathering has officially evolved into a beloved corporate tradition, symbolizing the brand’s deep-rooted gratitude and its vision for a shimmering future.
The pioneering health and wellness company, Sante International, has officially been granted accreditation by the Direct Selling Association of the Philippines (DSAP) — a recognition widely regarded as the gold standard for ethical, transparent, and consumer-centric direct selling in the country, placing the company alongside globally respected industry leaders such as Avon, Amway, and Usana.
Sante International officially kicked off this bold chapter during Santé Salvo Week 2026, a four-day intensive gathering held from February 5 to 8. Bringing together thousands of community members, the event served as a high-energy platform to celebrate excellence, fortify partnerships, and chart the future of health and entrepreneurship in the Philippines.
HYPE MANIA 