DoubleVerify (DV), a leader in digital media authentication, announced today the release of a new guide The Power of Media Quality – How APAC Marketers Can Leverage Media Quality for Better Advertising ROI. DV’s 2023 report in partnership with WARC found that a significant portion of marketers in Asia Pacific (APAC) fail to evaluate digital media buys against core quality metrics.
DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, unveiled key insights and data on the digital advertising ecosystem and media quality landscape in Asia Pacific, including the Philippines. DoubleVerify revealed the results of the study from the report "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes" which was developed in conjunction with industry intelligence WARC.
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