LG Electronics (LG) announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.
Category: Advocacy
15 years of making Next-Gen Heroes: Samsung brings back Solve for Tomorrow to the Philippines this 2025
Samsung’s Solve for Tomorrow marks its much-anticipated return to the Philippines, celebrating 15 years of empowering STEM students worldwide through technology and innovation. With the support of the Department of Education (DepEd), Samsung invites the next generation of Filipino innovators to take part in this global movement through bold, tech-driven solutions to real-world challenges.
‘RUN UNITED’ is back: Join the run, have some fun!
Unilab turns 80 years strong this 2025, and they are celebrating with the return of the Run United 80th Year Run — one of the most anticipated running events in the country. Organized by Bike King, families and avid runners are invited to join the fun on September 28, 2025 at Paseo, Greenfield City, Sta. Rosa, Laguna.
DigiPlus unveils “Dating Gawi?” campaign: a celebration of trusted and timeless digital entertainment for Filipinos
DigiPlus Interactive Corp., the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus, and GameZone, proudly unveils its latest campaign video “Dating Gawi?”. The launch showcases the company’s continued commitment to delivering safe, secure, and enjoyable entertainment experiences for Filipinos.
Rapper Pio Balbuena backs Bam Aquino’s education advocacy, donates laptops to Marikina School
Rapper Pio Balbuena, in support of Senator Bam Aquino’s education advocacy, recently donated 20 laptops to Marikina High School using the proceeds of his rare 1-of-1 Tambay cap.
Life’s Good in Action: LG and Good Neighbors Philippines Partner for Youth Development
With more Filipinos striving to build a brighter future, LG Electronics Philippines is stepping in through a meaningful partnership with Good Neighbors International Philippines. On July 28, 2025, LG formally signed a Memorandum of Understanding (MOU) to express its commitment to the Learn and Grow vocational training program. As part of this agreement, LG will donate Php 1,200,000 (over USD 20,000) to help provide tools, training assistance, and other essential resources for the program’s students.
GMA Network Launches “Be Juan Tama” Advocacy Campaign
Three of GMA’s most beloved infotainment and talk shows – Fast Talk with Boy Abunda, i-Bilib, and Amazing Earth – and their respective hosts, Asia’s King of Talk Boy Abunda, Chris Tiu, and Kapuso Primetime King Dingdong Dantes, team up to promote the value of learning, meaningful conversations, and discovery for the Filipino viewers in 'Be Juan Tama.'
Protecting Homes from ‘Ber’ Month Storms: Igloo and Skyro’s fifth insurance product protects against floods and fires
From August through the "ber" months, the Philippines faces heightened disaster risk as typhoon activity intensifies, bringing heavy rains, strong winds, and increased flooding. During this period, the need for reliable protection becomes even more critical. Yet, many remain uninsured, leaving them financially vulnerable and unprepared for long-term recovery.
LG Laundry Love Assists Flood-Affected Families in Pangasinan
Clean clothes and lighter hearts filled Barangay Malued in Dagupan City, Pangasinan, a community recently affected by recent storms and severe flooding, as LG Philippines brought its “Laundry Love” initiative to the area from August 13 to 15. Thanks to the generous support of Breeze, which donated 900 detergent sachets, and in partnership with Addessa Dagupan City, the three-day effort served 135 residents. With access to multiple LG washers and dryers, families were able to ease the weight of laundry as they managed to rebuild after the floods.
‘I Love You Since 1892’ star Heaven Peralejo joins Vic Sotto as newest PlayTime endorser
Fresh from the Vivarkada fancon and grand concert, 'I Love You Since 1892' star Heaven Peralejo is introduced as the newest endorser of PlayTime - the online gaming app.
HYPE MANIA 