AFTER nearly a decade of persistence, perseverance, and proof of purpose, Santé International has reached a milestone that reshapes its future in the direct selling industry.

The pioneering health and wellness company has officially been granted accreditation by the Direct Selling Association of the Philippines (DSAP) — a recognition widely regarded as the gold standard for ethical, transparent, and consumer-centric direct selling in the country, placing the company alongside globally respected industry leaders such as Avon, Amway, and Usana.

This achievement follows Santé’s third application over a span of seven to eight years, underscoring a long-term commitment to meeting — and exceeding — the rigorous standards set by the country’s premier industry association.

Joey Marcelo, President and CEO of Santé International

“DSAP accreditation is not something you apply for casually, and it’s not something you’re given easily,” says Joey Marcelo, President and CEO of Santé International.

“This is a sign of authenticity — that our program, our systems, and our business practices are aligned with the highest ethical standards in direct selling.”

Unlike typical industry memberships, DSAP accreditation carries profound significance.

While new members usually undergo a six-month probationary period, full acceptance comes with no fixed term of renewal — signifying a continuously renewed social contract built on trust, accountability, and ethical compliance.

Accreditation remains for life, provided the member consistently upholds DSAP’s code of ethics and operational guidelines.

For Santé, the recognition carries even greater weight.

With its admission, Santé becomes the only barley-based direct selling company in the Philippines to be accredited by DSAP — placing it alongside globally respected industry leaders and reinforcing its credibility in both local and international markets.

“This accreditation is both an honor and a responsibility,” Marcelo adds.

“It affirms Santé’s legitimacy in the direct selling space, but more importantly, it challenges us to continue operating with integrity as we move forward — especially now that we are entering a new era with an entirely new system and compensation plan.”

The announcement was formally unveiled during Santé Salvo Week 2026, where the company gathered thousands of distributors and leaders from across the country.

The timing was deliberate: DSAP accreditation arrives as Santé prepares for its next phase of growth, supported by a revamped digital ecosystem and a forward-looking compensation structure designed for sustainability and long-term empowerment.

As Santé eyes regional and global expansion, the DSAP seal serves as a powerful assurance — not only to distributors, but to consumers, partners, and future markets worldwide.

“Our mission has always gone beyond selling products,” Marcelo emphasizes.

“We exist to help people live better lives — through health, opportunity, and ethical entrepreneurship. This accreditation strengthens our foundation as we take that mission beyond the Philippines and into the global stage.”

With DSAP accreditation secured, Santé International steps into the future with renewed confidence — anchored on credibility, guided by ethics, and driven by purpose.

For more information on the Santé business opportunity and product portfolio, visit https://santephstore.myshopify.com/