Franchising in the Philippines has grown into a dynamic and thriving industry, offering entrepreneurs a proven business model with minimal risks and strong brand support. Men’s grooming in the Philippines has been evolving, with gentlemen from various walks of life embracing that time of the day when they get to pamper themselves. In the Philippines,the male population comprises roughly 59.3 million males in 2024. This represents a slight majority compared to the female population, which is around 58.9 million. Market forecasts predict Compound Annual growth rate (CAGR) between 7 to 8% from 2025 to 2030, with skincare, shaving, beard care and fragrance segments all expanding rapidly.

Whether you’re a man still slowly diving into the world of grooming and self-care, or someone who just wants to explore what else to do on a day off, you ought to know that the first men’s nail bar just opened in the Philippines—Pennyworth’s Nail Bar. Interestingly, its name is inspired by the butler of Bruce Wayne, Alfred Pennyworth, a man who took into heart the needs of his master.

The newly opened nail bar is run by the management of California Nails and Spa, whose owner has been immersed in the nail grooming business for more than three decades.

Its owner, Leslie Matta- CEO of California Nails & Day Spa, C.A.N.S. (California Advanced Nail & Skincare) and Pennyworth Men’s Nail Bar, explains that male nail bars are a good business opportunity in the Philippines. Pennyworth has a franchise turnkey package, which is very affordable. Another bonus is that premier malls are excited about the Pennyworth Men’s Nail Bar concept and it is now being invited into their malls. While it’s just in its early years in the country, it is already quite popular in other parts of the world, such as Los Angeles. Located near communities and villages, Matta shares that they get customers from all walks of life, ranging from businessmen, professionals, athletes, and seniors. The fact that right now, almost the working male population is above 35 million.

A Look at Best Sellers and Hits

Pennyworth’s most popular service is “White Gloves”. The 60-minute service is a combination of a complete manicure and pedicure, a 30-minute back and head massage. Another one is “The Dark Knight Massage”, a 60-minute, signature massage in a recliner, using Swedish strokes for well-being as well as the therapeutic circulation of blood. Matta adds that guests fondly and enthusiastically welcome the complimentary massage included in the nail bar’s services to destress and relax.

“Having California Nails & Day Spa for the past 23 years, I noticed in the last 10 years, especially after the pandemic, there are more men visiting California Nails with their girlfriend or wife. Yet there were men who wanted to get their nail care, but were shy or uncomfortable being in Calif Nails, surrounded by women. Pennyworth Men’s Nail Bar serves men in a masculine space.

I also noticed that in California, there was an influx of men’s nail bars and they are doing very well. I visited these men’s nail bars in Los Angeles and decided to put up the first men’s nail bar in the Philippines,” shares Matta.

Pay Pennyworth’s Men’s Nail Bar a visit today!

Pay Pennyworth’s Men’s Nail Bar

+63- 0917-185-2267, #19 Lower Ground Flr, Service Town Level ,

Alabang Town Center, Muntinglupa

For Inquiries:

For franchise inquiries, please contact: Ms. Hope Boreta/ +63-0977-816-2703

Head Office- 8825-3419/8820-1569