Palo Alto Network’s report reveals 890% surge in generative AI traffic, poses new security challenges in JAPAC enterprises

alo Alto Networks, the world's leading AI cybersecurity company, released its State of Generative AI 2025 report, which reveals a staggering 890% surge in Generative AI (GenAI) traffic in 2024 driven by the rapid adoption of GenAI tools in enterprise environments. While AI growth offers significant productivity benefits, the report warns that unsanctioned usage, emerging threats, and a lack of governance have rapidly expanded the attack surface for organizations, particularly across the Asia-Pacific and Japan region.