HEALTH and wellness have quickly become two of the most important currencies that countless people are investing in today.

For 18 years, Santé International has consistently been committed to promoting health and wellness through its advocacy. 

The brand opened 2025 with the fiercest of battle cries, launching its top-trending #LiveForMore campaign that promotes healthy, balanced living and highlights its vital importance in maximizing one’s potential in every aspect of life. 

Two of the country’s most respected wellness icons — coach Rio Dela Cruz and the brand’s OG ambassador Kuya Kim Atienza — are joining forces in promoting Santé’s #LiveForMore campaign.

#LiveForMore is now resonating with countless individuals of all genders and ages, all of whom are working hard to provide themselves and their families the best life while maintaining good health. 

Sports icon coach Rio partnered with Santé in Trilogy Run Asia as the brand actively supports sports events, especially triathlons that equally promote a healthy, balanced lifestyle.

Both Santé and Coach Rio share the same vision to promote good health as an essential factor in maximizing the potential to live for more.

Kuya Kim, on the other hand, celebrates his 18-year-long partnership with Santé as he highlights the natural fiber found in the product that is ideal for weight control.

The natural fibers found in Santé Barley also help the body fight diabetes and certain infections. 

“Santé Barley is a superfood rich in nutrients and antioxidants,” says Kuya Kim. “Plus, it’s sugar-free, and the best part of it all is that it tastes good.”

Santé is the best partner for people like Coach Rio and Kuya Kim who aim for a more active and healthier lifestyle.

While supporting the immune system in living healthy against illnesses and viruses every day, the brand also helps in muscle recovery while providing an extra boost of strength and vitality, perfect for an active and sporty lifestyle.

 

More and more people are now discovering myriad health benefits of barley.

And Santé maintains its position as a trusted market leader in the country and some parts of Southeast Asia and the Middle East.

Now is the time to switch to the most trusted barley brand in the country and enjoy the countless joys of living for more.