For someone who works in the entertainment industry as an artist, where it may take more than half a day to shoot a series, a film, or even a commercial sometimes, most people would turn to coffee to keep them awake or even sane. But lately, coffee isn’t just about its effects to wake people up, but also to energize, or maybe a drink that friends or families share when they are bonding.

But quality coffee that’s also affordable isn’t the easiest to find, especially with different coffee shops popping up here and there. But Don Macchiatos, which originated in Cebu, made the quality and also affordable coffee possible. And bringing in Daniel Padilla as their endorser made the brand… sweeter.

“Excited talaga kami with this renewal of partnership with Daniel (Padilla). He’s been with us since day 1, since we decided to expand dito sa Luzon. Alam naman natin si Deej (Daniel), iba talaga ang dating niya kaya ang laki ng tulong niya nung nag-expand kami dito sa Luzon,” Don Macchiatos co-owner Ms. Nickie San Juan shares during the contract renewal of Daniel Padilla.

“Ako, actually, lately lang akong natutong mag-kape talaga. Natuto ako mag-kape nung nagsimula kami sa Incognito kasi kung magsimula kami, alas-kwatro ng umaga lagi, talagang buhay sundalo. Pagkaganun hindi ako sanay na matulog nang maaga at gumising nang maaga, so dahil ang mga kasama ko lalo na si Tito Ian (Veneracion), ‘yun talaga coffee person ‘yun. Tinuruan niya ako mag-kape sa umaga. Ayun, pagkagising, nakakakuha ka talaga ng energy pero kasabay nun, tubig din nang tubig kasi ayaw mo naman masobrahan. Dun ako natuto and eventually, tuloy tuloy na,” Daniel when asked when did he start drinking coffee.

When asked what flavor of coffee he likes? “Mocha, mocha ako lagi or classic Americano,” Daniel answers.

With all the brands that approach and woo him, what made him say yes to Don Macchiatos?

“Sobrang simple lang. Sobrang daling ka-trabaho ni sir Marc (Anthony Abangan, Don Macchiatos COO) tsaka ni Ma’am Nickie. ‘Yun lang number one sa akin ngayon. It’s the relationship. Pinaka-importante sa akin throughout the years na natutunan ko is about the relationship. Ang sarap ng ganun, eh. Kahit gaano kayo katagal magkasama, hindi lang magka-trabaho ang turingan ninyo, hindi lang magkaibigan. Mahalagang mahalaga sa akin ‘yung ganun, frienship at tiwala,” Daniel shares.

What does he feel about Don Macchiatos continuing their trust in him?

“I’m just very thankful dahil sa tiwala na patuloy na binibigay sa akin. I’m just very happy to be part of this family, this ever-growing family.”

Watch our full coverage of the contract signing below: