The entire nation witnessed a spectacle that included billboards across the Metro declaring of the death of Luxxe White; an intricate funeral held at the company’s headquarters; a frenzy that filled the Luxxe White headquarters with thousands of product distributors falling in line to purchase the “last remaining stocks” of the product; and the most experiential and elaborate media launch ever attended by the mainstream media. Luxxe White did not actually die as it evolved into Luxxe White Ultima – a bigger, better, and stronger line of products that redefines health, beauty, and wellness.