There are few topics that are regarded by Filipinos with more unease and discomfort than the process of death and dying. End-of-life concerns are often glossed over in a culture that appears more engaged in rituals that celebrate life and longevity. With this in mind, Forest Lake, a foremost name in memorial park services, proposes that one of the best ways to discuss the inevitability of death is through humor. In its latest digital advertisement called “Paliwanag,” Forest Lake deals with the concept of death with both levity and cultural relevance.