“Marian Rivera is Marian Rivera. Siya lang, sapat na! Actually, sobra pa! Napakalakas ng hatak niya sa tao,” shares Nailandia owner Noreen Divina during Marian Rivera’s contract signing.
It has been nine years since Nailandia, the fastest-growing nail salon and foot spa chain in the Philippines, got GMA Network’s Primetime Queen Marian Rivera as their celebrity endorser. But how did it all start?
“Thru a franchisee. Kasi bank manager siya ng BDO and then doon ‘yung account ni Rams,” shared Nailandia owner Noreen Diviina.
Ramel “Rams” David is the former manager (and friend until now) of Marian.
“So, sabi niya kilala niya ‘yung manager ni Marian, bakit hindi tayo mag-Marian Rivera? Sabi ko, ‘naku, baka hindi natin kayanin. Ang mahal! Sabi niya, hindi basta kausapin lang si Rams. Ayun, sa awa ng Diyos, nagkaayos naman kami. And the rest is history,” she continues.
Nailandia owner has no doubts that her nail salon and foot spa chain business with husband Juncynth Divina got more recognized and more customers since they got Marian as their endorser in 2014.
Nailandia owner can’t help but praise GMA Network’s Primetime Queen, “napakabait ni Marian. To think na nandun na siya sa stature na Marian Rivera, diba? Napakabait. Parang, totoo ba ‘to? Artista ba ‘to? Superstar ba ‘to? Parang ganun. Ang bait-bait niya. Napaka-down-to-Earth.”
“At napakaganda! Nung na-meet ko siya, may siya sa GMA, ‘yung Marian. Ay naku, naka-tank top. Dyusko, ganyan lang ‘yunn waist napaka-liit. Grabe!” she adds.
Marian was then the host of her self-titled musical variety show on GMA.
On her relationship with Marian, Noreen shares how happy she is that they have her for nine years not just in the business but also as a friend, “Actually, ‘yung relationship namin ni Marian hindi lang more on business. Basta masasabi ko, hindi lang business ang relationship namin ni Marian, friendship na. Out business has transcended into a strong and deep friendship.”
But on the business side, Noreen attests to how effective Marian is as an endorser, “nakilala nang husto ang Nailandia dahil sa kanya. Napaka-effective niyang endorser. Wala akong masabi. And kasi naman diba, sa mga fans pa lang niya, sobra. Grabe! Tapos napaka-perfect niyang role model; good wife, good mother, good daughter, good apo, good friend, ideal na celebrity, walang bisyo, malinis ang image. Complete package!”
And just recently, last May 26, Marian renewed her contract as the only celebrity endorser of Nailandia nail salon and foot spa for the ninth year.
Present at the contract renewal are Mike Tuviera of Triple A (All Access to Artists, Inc.) management and the couple Noreen and Juncynth Divina.
They have no plans of getting another female celebrity endorser as they think Marian’s presence is enough to represent their company, “Marian River is Marian Rivera! Siya lang sapat na. Actually, sobra pa! Napakalakas ng hatak niya sa tao.”
“At siya mismo nagta-tangkilik sa Nailandia. Talagang pumupunta siya, dinadala niya ‘yung mommy niya, ‘yung lola niya. Nagpapa-spa party siya sa mga kaibigan niya at may advocacy siya tungkol sa mga single mother, pina-spa party niya,” she proudly adds.
At the end of the interview, Nailandia’s Noreen announces that they have something for their customers, “Nailandia is coming up with something very big before the year ends, for the public! Something very exciting! Because Nailandia is blessed with so much, we are giving back to the people just the same.”
No further details of the surprise as of now.
HYPE MANIA 